STUDENTS' PERSONAL VARIABLES AS PREDICTORS OF
LEARNING ACHIEVEMENT IN MASS COMMUNICATION IN
HIGHER INSTITUTION
Just as the height, size and stability of a building depend to a large extent
on the quality of the materials used for the foundation, the quality of the
learning achievement of any educational system is determined by the
quality of the factors employed for it. More so, the difference between
nations that make things happen and nations that watch things happen is
the ability of the former to steer the learning achievement of her
educational system toward national development. Many factors have been
suggested by researchers as being responsible for high quality learning
achievement in educational system in Nigeria. However, this study focuses
on students' personal variables (study habit, gender and age) as predictors
of quality learning achievement in Mass Communication in higher
institutions. The study used ex-post facto design of survey research type;
one hundred (100) Mass Communication students were selected through
multi-stage sampling techniques from the sampled institution. Two
validated instruments were used to gather information for this study. These
are: Study Habit Rating Scale (r = 0.75) and students' achievement in Mass
Communication. Three research questions were raised and answered in
this study. The data obtained were analysed using Pearson product
moment correlation and multiple regressions at 0.05 level of significance.
The result revealed a significant relationship between independent and
dependent variables. The paper submitted that, since there is a significant
relationship among the variables considered in this study, students of Mass
Communication should develop productive study habits. Likewise, age and
gender should be considered in the admission processing for Mass
Communication.
Key Words: Study habit, Age, Gender, Mass-communication, Achievement
Olubanji Dorcas T.
STUDENTS' PERSONAL VARIABLES AS PREDICTORS OF LEARNING ACHIEVEMENT IN MASS COMMUNICATION IN HIGHER INSTITUTION
Just as the height, size and stability of a building depend to a large extent on the quality of the materials used for the foundation, the quality of the learning achievement of any educational system is determined by the quality of the factors employed for it. More so, the difference between nations that make things happen and nations that watch things happen is the ability of the former to steer the learning achievement of her educational system toward national development. Many factors have been suggested by researchers as being responsible for high quality learning achievement in educational system in Nigeria. However, this study focuses on students' personal variables (study habit, gender and age) as predictors of quality learning achievement in Mass Communication in higher institutions. The study used ex-post facto design of survey research type; one hundred (100) Mass Communication students were selected through multi-stage sampling techniques from the sampled institution. Two validated instruments were used to gather information for this study. These are: Study Habit Rating Scale (r = 0.75) and students' achievement in Mass Communication. Three research questions were raised and answered in this study. The data obtained were analysed using Pearson product moment correlation and multiple regressions at 0.05 level of significance. The result revealed a significant relationship between independent and dependent variables. The paper submitted that, since there is a significant relationship among the variables considered in this study, students of Mass Communication should develop productive study habits. Likewise, age and gender should be considered in the admission processing for Mass Communication. Key Words: Study habit, Age, Gender, Mass-communication, Achievement